I think we need to figure things out. Is SEO still even going to be relevant? Publishers are hurting. I only skimmed this article but I think we all should take heed. Answers—I have none but should be a subject for a serious discussion.
You are absolutely right, Michael! I recently wrote something about this very thing!
Physical media. In-person events. Word of mouth. Finding the others.
Online: building our email list, so we can communicate with readers directly. Finding allies and building countercultural networks among open social web communities (e.g.—see also).
This report also gives hope:
I’m curious what you’re cooking up, Colin.